[DE] Werbelok alert: Take a Pride Ride on Deutsche Bahn’s “Railbow” locomotive

Celebrating diversity at DB has a catchy hashtag: #einziganders. Add a “pride ride” slogan and a very colorful class 101 locomotive is born. 

DB’s message of welcoming people without prejudices is clear. They invite everyone to take a pride ride on the “Railbow” – Deutsche Bahn’s own LGBTIQ* network.

Railcolor thanks Jonas Windmann (@Trainspotter_OWL on Instagram) for his contribution.

DB’s “Railbow” 101 066, seen in Bruchmühlen (DE) Photo credit: Jonas Windmann / Trainspotter OWL

A closer look at the locomotive (see below) reveals the slogan “Take a PRIDE on the RAILBOW”, followed by a “Welcome, you fit in” message and a URL link for further information on the initiative. Finally, the familiar hashtag “#Einziganders”.

DB’s “Railbow” 101 066, seen in Bruchmühlen (DE) Photo credit: Jonas Windmann / Trainspotter OWL

And the making-of video:

 

#Einziganders

If you are into more modern colorful electric traction, make sure to check out DB Cargo’s 193 366 “I am Einziganders” below:

[DE / Expert] DB Cargo: 193 366 “I am Einziganders” [updated]

STAY UPDATED