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[DE] Werbelok alert: Take a Pride Ride on Deutsche Bahn’s “Railbow” locomotive

Written by on in Bombardier, Bombardier Eco2000, Bombardier Eco2000 DB 101

Celebrating diversity at DB has a catchy hashtag: #einziganders. Add a “pride ride” slogan and a very colorful class 101 locomotive is born. 

DB’s message of welcoming people without prejudices is clear. They invite everyone to take a pride ride on the “Railbow” – Deutsche Bahn’s own LGBTIQ* network.

Railcolor thanks Jonas Windmann (@Trainspotter_OWL on Instagram) for his contribution.

DB’s “Railbow” 101 066, seen in Bruchmühlen (DE) Photo credit: Jonas Windmann / Trainspotter OWL

A closer look at the locomotive (see below) reveals the slogan “Take a PRIDE on the RAILBOW”, followed by a “Welcome, you fit in” message and a URL link for further information on the initiative. Finally, the familiar hashtag “#Einziganders”.

DB’s “Railbow” 101 066, seen in Bruchmühlen (DE) Photo credit: Jonas Windmann / Trainspotter OWL

And the making-of video:

 

#Einziganders

If you are into more modern colorful electric traction, make sure to check out DB Cargo’s 193 366 “I am Einziganders” below:

[DE / Expert] DB Cargo: 193 366 “I am Einziganders” [updated]

Related posts:

[DE] Special “train-ing youth” livery for 101 098 [DE] A new DB werbelok: 101 005 now with a green DEVK livery [DE / Expert] Deutsche Bahn and Cewe – long-time partners

As content writer and creator, Lubomir focuses on rolling stock innovations, passenger trains, and diesel locomotives mostly, not missing an opportunity to cover more topics when needed. He is also a helping hand in marketing, social media and newsletters creation.

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