Seeing an Alstom Prima locomotive as a Werbelok is not a usual sight. Itβs what makes the BB37027 so unique. The Akiem machine has a new livery for operator CFL Cargo – replacing its previous special wrap.
Locomotive “437027” was made in 2004 for Fret SNCF. After a few years, it became part of Akiem’s fleet and started a career as a lease locomotive. Renumbered as 37027 / BB 37027, this Prima EL3U has been hired to ITL, ECR, or HSL Logistik. Its current lessee, CFL Cargo, decided to replace the old special design with something new, a change that was long overdue:
Overdue because the previous wrap was in a terrible condition. It lasted eleven years (!), but cracks have been showing for quite some time –Β the magenta color was gone entirely on its noses.
Initially, the locomotive had the green/white/silver livery of SNCF Fret. In 2010, it was presented during InnoTrans 2010 in Berlin in this unique design:
Now the locomotive is green again, but it is all stickers. The machine has a silver base paint.Β It now promotes the #ecologistics of CFL Cargo.
The design says: βLike the fox, we think, then we act. Smartlyβ, and a fox looks at you. CFL Cargo also released a making-of, including hints to further rebranding and the introduction of more animals in its ecologistics campaign (owl, ant, bumblebee):
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