[US] Brightline to be rebranded as Virgin Trains USA

On 16.11.2018 Brightline announced a new strategic partnership and trademark licensing agreement with the Virgin Group. The partnership will allow Brightline to leverage Virgin’s industry-leading expertise and customer experience. Brightline will rename itself Virgin Trains USA this month and transition to Virgin Trains USA branding in 2019.

This year, Brightline launched its first services in Florida between Miami, Fort Lauderdale and West Palm Beach, with plans to further expand into Orlando and Tampa. It also recently revealed an exciting project to connect Las Vegas to Southern California.

Virgin Group will make a minority investment in Brightline, which will be managed and operated by Brightline’s executive team and affiliates of Fortress Investment Group.

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So, in 2019 a new livery for the five Siemens trains?

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