[IT] Disney train in Italy: Trenitalia Rock promotes new movie

A new Disney movie is here – and Trenitalia restyled an entire double-deck train to promote it. Why? The train is operating in the Liguria region, where the animation movie is set.

Liguria, the north-western region of Italy, is known for its long, idyllic, and rocky coastal area (and Cinque Terre). It is the backdrop to “Luca”, Disney’s newest animated movie which premiered on 18.06.2021 on Disney +.

“Luca” designed ETR521-069 in Sestri Levante on 17.06.2021 – Maurizio Boi

Trenitalia has decided to wrap one of its Hitachi Rail Caravaggio units for this movie. More specifically, unit ETR 521 069 received a complete make-over depicting the main protagonists of the movie.

Ferrovie dello Stato

See how Luca stickers were applied in a video by FS:

 

Make sure your advertising is railevant!
NEWSLETTER