On 16.11.2018 Brightline announced a new strategic partnership and trademark licensing agreement with the Virgin Group. The partnership will allow Brightline to leverage Virgin’s industry-leading expertise and customer experience. Brightline will rename itself Virgin Trains USA this month and transition to Virgin Trains USA branding in 2019.
This year, Brightline launched its first services in Florida between Miami, Fort Lauderdale and West Palm Beach, with plans to further expand into Orlando and Tampa. It also recently revealed an exciting project to connect Las Vegas to Southern California.
Virgin Group will make a minority investment in Brightline, which will be managed and operated by Brightline’s executive team and affiliates of Fortress Investment Group.
In social media
All aboard! See how @GoBrightline and @Virgin will join forces to transform rail in the US in 2019: https://t.co/fsp2jk4ndn pic.twitter.com/hXtgKsnPwq
— Brightline (@GoBrightline) November 16, 2018
We look forward to joining the @Virgin family and serving millions more customers in America in 2019. https://t.co/fsp2jk4ndn pic.twitter.com/5rIDYG7VcU
— Brightline (@GoBrightline) November 16, 2018
So, in 2019 a new livery for the five Siemens trains?
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